We launched a big Hurley Denim campaign a couple months ago and thanks to the help of Dan at Camp Design Group we had these awesome displays in the Irvine store.

The denim window was a giant reclaimed wood and pipe and flange structure.

The girls denim was featured on a crumbling cement table top with some pipe and flange details

Even our signs were done on small cement slabs!

Our men’s denim was showcased in a large product bay in front of a crumbling cement backdrop.

Pipe and flange details here also, to keep it consistent :)

We even printed on to small cement pieces to label the styles of the denim!